The concept for these pieces was to create and advertise for a unique music festival. Our music festival idea is call Area 51. It would be an alien themed EDM music festival which takes place in an open desert area, like Area 51. All of the stages, and booths would be space themed and we would encourage the concert goers to dress up like aliens.
This poster would be used to get the word out about the festival. It could be handed out, placed in magazines, put in bus shelters or used in other forms of outdoor and guerrilla advertising. It list all of the performers and provides all of the information about the festival.
This truck is designed to help advertise for out festival. The Area 51 truck would tour the country going to popular cities and college campuses to gather interest in our event. The truck would play music and it’s workers would give out posters and Area 51 promotional gear, like tee shirts and stickers.
This campaign is for the first indoor dog park and co-working space in Philadelphia, called Bark Park. Our hashtag #liveunleashed emphasizes the freedom and new opportunities an indoor dog park provides to a urban dogs and dog owners.
We used social media for a large portion of our campaign because our research showed it was one of the best ways to reach our target consumer. These carousel Facebook advertisements allow us to showcase a specific feature of the park, like its grooming center or co-working space.
This twitter advertisement showcases the originality of an indoor dog park.
This twitter advertisement emphasizes how unlike at an outdoor dog park, and indoor dog park is a comfortable place to play no matter the weather.
This Instagram advertisement once again features the benefit of an indoor dog park being a place you can take your dog no matter the weather.
This advertisement features some of the struggles of owning a dog in an urban environment which having an indoor dog park would eliminate.
This advertisement informs about some of the training services offered at Bark Park.
These tennis balls would be used as a form of guerrilla style advertising. We would hand the balls out to dog owners at various parks, or leave them lying around for dogs to find and bring back to their owners.
These boards would be coated with paint which is made to smell like bacon. Dogs going on walks would be attracted to the scent of the boards and lead their owners to them.
The different designs on the board would feature different QR codes, or as we call them “bark codes” which would lead viewers to the Bark Park website and offer them a discount.
The goal of this campaign was to start conversations involving Netflix to make those who aren’t currently subscribing to Netflix feel left out. I wanted to people all they are missing out on and make them feel like they are one of very few people who are missing out on it.
The goal of these Instagram advertisements was to showcase an item from a particular show fans would immediately recognize. These items will start conversation among fans and questioning people who are unfamiliar with the show. These conversations and seeing how many people are watching these shows will inspire non-sunscribers to subscribe.
These digital advertisements could be placed in malls (as shown above), bus shelters, and other public environments. These polls would ask a question comparing two Netflix shows and allow viewers to text in their answer. The goal of these polls is to start conversations about various Netflix shows and encourage people to subscribe to Netflix, or if they are already subscribing watch some new shows.
These wrappers would be applied to packets of popcorn and then mailed to consumers or potential consumers homes in the original Netflix envelopes, like the DVDs used to be. These will give subscribers more incentive to use Netflix, and allow non-subscribers to see some of the movies they’re missing out on, and to feel like they are missing out on an experience.
The goal of this campaign is to attract more women to the NFL. Rather than attracting them through the fun of watching the game, I chose to focus on women getting involved in the NFL, whether it be through playing football or working for the NFL. I saw a need for women be embraced in football in a more interactive way.
These print advertisements feature real women who have found success in the football industry, and are meant to inspire other women.
These advertisements could be placed in various outdoor venues, and in NFL stadiums. These advertisement’s feature young girls with a passion for football. They are meant to help express how women and girls have a future in football especially with a younger generation of females who are passionate about the sport.
This advertisement was created for a campaign called I Will Speak Up. The goal of this campaign was to spark conversation among men about sexual assault. I decided to start the conversation using condoms, because if you are mature enough to have sex, you need to be mature enough to join this conversation. The condoms represent how easy it is to talk about sex, but unfortuanetly sexual assault is a part of sex and we need to have those conversations as well.
The collateral below was designed for DoubleTree, at the Orlando Airport.
Landing’s Bistro, a restaurant located inside of DoubleTree Orlando Airport, asked for an updated design to their menu. The design was inspired by an image of tree’s currently decorating the interior of the restaurant.
This 5 x 7” flyer was designed to be handed out to guest attending the Florida Wedding Expo, upon visiting DoubleTree Orlando Airport’s table.
The collateral below was designed for The Hilton Garden Inn, located in Center City Philadelphia.
Hilton Garden Inn Philadelphia requested a flyer targeting companies located in Philadelphia who’s employees may not be able to get home in inclement weather. The hotel hopes the companies choose to put their employees up at Hilton Garden Inn.
These advertisements were created for FunTravelGuides.com, a website a travel website targeting the LGBTQ+ community.
On this page are pieces of collateral I have created for the Hilton Garden Inn in Lake Mary/North Orlando.
These wedding and event incentive flyers were created for The Hilton Garden Inn located in Lake Mary. The 5 x 7” flyers encourage consumers to take advantage of these incentives by hosting their wedding or event at Hilton Garden Inn Lake Mary.
These vouchers were designed using The Hilton Garden Inn brand standards, for the staff to give to their guest.
This page showcases several pieces of collateral I have created for Honey Run Golf Club in York, PA.
This post card was designed to attract potential customers after being distributed in the local area.
This brochure was designed to provide all necessary information to any clients interested in hosting an outing at Honey Run Golf Club.
This rack card was designed to be placed in local venues, where it can inform reader’s about Honey Run Golf Club and all it offers.